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Marketing to Children

Our own Meghan Townsend has posted a very thought-provoking entry over at her personal blog:

The company that makes Hummer Utility Vehicles wants my toddler to buy their cars. And no. I’m not kidding. My daughter is not even two and a half, and corporations are already focusing on ways to get her attention.

A recent article I read in the Minneapolis Star Tribune (Ads seek kids' grip on family purses, December 4th 2006) offered up a slap in my consumptive forehead. In fact, the piece scared the dickens out of me. Large Corporations, it seems, are after my two year old daughter’s mind. They want to influence her. They want her loyalty. They want to convince her that their car is the best car, and she can’t even drive, and won’t for nearly 14 years.



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